What It Takes to Execute a Successful Company Turnaround artwork
HBR On Leadership

What It Takes to Execute a Successful Company Turnaround

Mar 18, 2026 · 29 min

If a company starts to veer off track, whether amid technological change, marketplace conditions, or otherwise, it is daunting to get back on a path to growth. But big turnarounds are possible, provided you have the right team and mindset. When he was president and CEO of Marvel, Peter Cuneo oversaw the resurgence and sale of the media company, but even before that he had a long track record for t…