Looking Back on Nike’s Evolution from Startup to Global Enterprise artwork
HBR On Leadership

Looking Back on Nike’s Evolution from Startup to Global Enterprise

Mar 11, 2026 · 19 min

Phil Knight, co-founder, former CEO, and Chairman Emeritus of Nike, tells the story of starting the sports apparel and equipment giant after taking an entrepreneurship class at Stanford and teaming up with his former track coach, Bill Bowerman. Together, they changed how running shoes are designed and made. In this conversation from 2017, Knight reflects on the company’s enduring culture of innova…