Why Purpose Is Foundational in Leadership artwork
HBR On Leadership

Why Purpose Is Foundational in Leadership

Nov 5, 2025 · 24 min

Nicholas Pearce, clinical associate professor at Kellogg School of Management, says too many companies—and individuals—lack a clear sense of purpose. He argues “the best companies are ones that not only have a purpose for themselves but also attract and hire people whose individual senses of purpose align with the company’s purpose.” This means companies that are not simply profit-driven tend to b…