With Rise of Agents, We Are Entering the World of Identic AI artwork
HBR IdeaCast

With Rise of Agents, We Are Entering the World of Identic AI

Feb 17, 2026 · 30 min

What if the AI you integrate into your organization isn't just about efficiency or creating digital assistants, but completely changes how you work? Longtime digital trend watcher Don Tapscott says the next wave of artificial intelligence is all about identic AI - where personalized agents don't just complete tasks, but understand your judgment and values and take actions on your behalf. He explai…