CEO Marek Masojada on Boxer's balance sheet and the battle for shoppers
Oct 12, 2026 · 24:55
Boxer's shoppers fill their pantries in grant week and run short by mid-month. Diesel has pushed up taxi fares, rice is selling for a fifth less than a year ago, and like-for-like sales barely moved. Yet the discounter sold nearly 4% more goods, opened its 600th store and cleared its long-term bank debt. On results day, chief executive Marek Masojada told Alec Hogg what his customers are leaving o…