Fred Reichheld: How to Build a Business Customers Can't Stop Recommending | Entrepreneurship | YAPClassic
Jun 19, 2026 · 55 min
The true engine of business growth is customer loyalty, and Fred Reichheld has spent decades proving it. While working at Bain & Company, he noticed that businesses with obsessive customer focus were crushing their competitors, yet no one was measuring the loyalty behind those results. So he created the Net Promoter Score (NPS), giving entrepreneurs a way to measure customer loyalty and retention.…
