Why Things Become Popular, with Chuck Klosterman artwork
Plain English with Derek Thompson

Why Things Become Popular, with Chuck Klosterman

Sep 29, 2026 · 1 hr 28 min

What makes a hit a hit? Why do some bands make it while others fade into obscurity? Chuck Klosterman’s new book imagines an alternate history of 20th century music and uses it to explore why some things become popular and just how much culture depends on chance. Subscribe to our YouTube channel here:https://www.youtube.com/@PlainEnglishwithDerekThompson If you have questions, observations, or id…