The Journal.The Epic Drama at Lululemon
Sep 25, 2026 · 20 min
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Lululemon helped pioneer the athleisure market. Now, it’s fallen on hard times. Sales have slowed, and the company was engaged in a multi-year battle with its founder. A new CEO took over this month hoping to right the ship, but investors reacted poorly. WSJ’s Suzanne Kapner spills the tea on all the d…