Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast

How This Addictive Cheese Brand Turned Startup Mistakes Into a $20M Empire | Entrepreneurship | How We Profit | E1

Jun 3, 2026 · 1 hr 22 min

Starting a business from scratch is hard enough, but Rebel Cheese co-founder Kirsten Maitland did it by borrowing against her home, only for COVID to hit three months later. With no outside investors and everything at risk, she pivoted from a physical restaurant to an online business, learning e-commerce, logistics, and marketing on the fly. Years of relentless work eventually led to a Shark Tank…