The Journal.AI Loves Reddit, but Redditors Aren't So Sure
Aug 31, 2026 · 20 min
Recently, Reddit has attracted a lot of attention from brands hoping to use the platform to influence chatbot results. That’s because Reddit, after big deals with AI companies, is often the most-cited website in AI answers. But as the WSJ Leadership Institute’s Katie Deighton reports, moderators on Reddit are pushing back against marketers’ growing interest in the website. Ryan Knutson hosts. …