From just R15k to 6 million SA socks. Plus: A storm at Afrimat artwork
Bruce Whitfield’s Business Week

From just R15k to 6 million SA socks. Plus: A storm at Afrimat

Oct 8, 2026 · 00:35:56

Afrimat CEO Andries van Heerden joins Bruce to unpack the group’s toughest six months since listing in 2006. Soaring shipping rates, a stronger rand, a mine reaching the end of its life and ferrochrome smelter shutdowns pushed the market darling into a loss, but he argues the way through is clear, even if the timing isn’t. Jurgens Uys, co-founder of Versus Socks, talks about turning R15 000 and a…