Why Most E-Commerce Brands Are Measuring the Wrong Metrics (And Paying for It) artwork
The Vault Unlocked

Why Most E-Commerce Brands Are Measuring the Wrong Metrics (And Paying for It)

Sep 2, 2026 · 59:34

Most e-commerce brands are not losing because their product is bad or their ads are off. They are losing because they are measuring the wrong things and making decisions based on data that was never designed to tell the whole story. Mark Young is the founder of RYZE Agency, a PhD in functional medicine, a career educator, and one of the sharper strategic minds operating in direct-to-consumer and h…