Why Oura Put Its IPO on Pause artwork
The Journal.

Why Oura Put Its IPO on Pause

Oct 13, 2026 · 19 min

The smart ring company Oura has grown quickly. Its wearable tech seems to be everywhere: in slick ad campaigns, on celebrities’ social media, and on the fingers of regular people hoping to improve their health. Yet when Oura tried to go public late last month, it couldn’t find enough buyers. So the company stalled its listing. WSJ’s David Wainer explains what this delay reveals about investors’ ap…