Why Lead?0079 - Stop Wasting Money, Focus on Your Most Profitable Customers ft Peter Fader
Jan 2, 2025 · 1 hr 0 min
Kick off the new year with a fresh perspective on your business strategy! In this episode, Ben Owden chats with Dr. Peter Fader, Wharton professor and co-founder of a predictive analytics firm acquired by Nike. Peter is also the author of Customer Centricity and The Customer Centricity Playbook, and he’s on a mission to debunk the myth that “all customers are created equal.” Discover why focusing…