How a $99 Fitness Program Turned Into a Seven Figure Business | Entrepreneurship | How We Profit | E2 artwork
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast

How a $99 Fitness Program Turned Into a Seven Figure Business | Entrepreneurship | How We Profit | E2

Jun 10, 2026 · 52 min

Entrepreneurship became Tara LaFerrara’s way forward after she got laid off from her corporate job and had to decide whether her fitness and content creation side hustle could become a real business. With a small online following and plenty of uncertainty, she learned the ins and outs of business operations, ultimately scaling her $99 programs into a seven figure fitness brand. In this episode of…