The Vault UnlockedHow to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)
May 13, 2026 · 37:23
Most founders are building the wrong thing. Not because they lack skill. Not because the market isn't there. Because they skipped the one conversation that tells you whether any of it is worth building in the first place. By the time most SaaS founders realize they've been validating their idea instead of the market's problem, they've already burned 18 months and a team's worth of goodwill. Collin…