How to Set KPIs That Drive the Right Behaviour: 6 Rules artwork
No Bullsh!t Leadership

How to Set KPIs That Drive the Right Behaviour: 6 Rules

Oct 27, 2026 · 17:21

If you put a bounty on dead cobras, you may end up with more live cobras. And if you attach a big bonus to a KPI, you’ll get the same outcome in your business.If they’re not chosen carefully, KPIs can do more harm than good. Many KPIs are one-dimensional; they’re disconnected from the real value drivers; the targets get lowballed; and (when money’s involved), they’re susceptible to gaming.In this…