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How This $10M Superfood Business Is Betting on Amazon to Grow Sales 10X | Entrepreneurship | Lisa Curtis | Presented by Amazon

Oct 21, 2026 · 45 min

Lisa Curtis built Kuli Kuli into a $10M+ superfood business, but it took ten years to become profitable. Her biggest turning point came when she shifted focus from leading with the mission-driven messaging that makes up the core of the business to highlighting how her products directly benefited customers. That lesson now shapes Kuli Kuli's growth in Amazon's store, where sales are doubling year o…