The Journal.What Happened to the Affordable Car?
Sep 10, 2026 · 19 min
New cars have gotten really expensive, with average prices hovering around $50,000. It's put potential buyers in a tough spot and instead, many drivers are keeping their cars for longer. WSJ’s Sharon Terlep explains the market and economic forces that squeezed out buyers on a budget and how the auto industry is adapting. Jessica Mendoza hosts.
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