Platō Coffee’s ‘dumb’ success. Plus: Where to invest artwork
Bruce Whitfield’s Business Week

Platō Coffee’s ‘dumb’ success. Plus: Where to invest

Jan 8, 2026 · 00:44:23

In this episode, Bruce talks to Stephan Bredell, who started Platō Coffee with his brother Petrus in 2019. Bredell explains how being “just dumb enough” – and understanding the next-generation coffee market – has been key to Platō‘s success. Also on the show, Jean Pierre Verster, founder and CEO of Protea Capital Management, discusses the red-hot markets. Then, Matthew Schulz, managing director an…